Baby Toys

DESCRIPTION:   Play with air! 2023 Toy of the Year Finalist!Arrange the tubes and connectors in any way you can imagine. Create loops and swirls. W...

DESCRIPTION:   Who’s that gazing so happily into the world? That’s our Soft Cuddly Friends Gina giraffe! Her beautiful black eyes are completely fo...

DESCRIPTION:   Millennial Moms adore this product! A 8x8 sensory square tag toy that will keep baby busy and entertained for tummy time, in the str...

DESCRIPTION:   Millennial Moms adore this product and teaching HARD WORK and wearing HARD HATS when digging, dozing and pushing rocks. This constru...

DESCRIPTION:   Millennial Moms adore this product and teaching prehistoric creatures to their little one! A 8x8 sensory square tag toy that will ke...

DESCRIPTION:   Not all Steiff bears are Teddy bears. Barny is the perfect example. He’s a very mellow fellow, lying on his tummy in the forest. Bar...

DESCRIPTION:   Nothing says "fun" like Fynn, an ultra-huggable best friend from the company that invented the Teddy bear over a century ago. Fynn i...

DESCRIPTION:   Interstellar imaginations are over the moon with the MAGNA-TILES® Space set! Blast off into cosmic creativity and discover new ways ...

DESCRIPTION:   Imagination reigns supreme with the MAGNA-TILES® Castle DLX set! Open the working Drawbridge and step into a world of magnetic wonde...

DESCRIPTION:   The follow-up to our fans’ favorite set, Builder XL invites kids into a world of construction fun at a super-size level. Everything ...

DESCRIPTION:   Ready, set, go!  With the new MAGNA-TILES® Downhill Duo 40-Piece set, kids are in the driver’s seat!  Little ones can turn their MAG...

DESCRIPTION:   It’s a jungle out there! Kids will go wild for our Jungle Animals set with tropical-themed tiles and magnetic animal friends. Explor...

DESCRIPTION:   MAGNA-TILES® fans have spoken!  Most requested and highly anticipated, the new MAGNA-TILES® XTRAS Roads 12-Piece Set allows little o...

DESCRIPTION:   Introduce children to the world of prehistoric wonder with our wooden dinosaur puzzle. Crafted from FSC certified wood and non-toxic...

DESCRIPTION:   Introduce children to matching and sorting with our wooden multi shape stacker. Crafted from FSC certified wood and non-toxic paint,...

DESCRIPTION:   This soft and sweet little highland cow is looking for a new friend. This easy to grasp ring rattle is lovingly hand-crocheted using...

DESCRIPTION:   Even Little Bo Peep could not have imagined a more precious baby sheep than our Lita. Instead of wool, this extra-cuddly little lamb...

DESCRIPTION:   There’s no doubt about it: Cobb is the cutest and cuddliest cow down on the farm! Even his grey hooves and playful little horns are ...

DESCRIPTION:   Benji the red panda is a huggable and exotic friend for life who’s a part of our Soft Cuddly Friends collection. His great reddish-b...

DESCRIPTION:     A lively toy innovation - new Suction Construction! Encourages creativity, fine motor skills, interaction, playful experimentation...

DESCRIPTION:   Grab, explore, sort, and discover! Little hands are immediately drawn to the six vibrant, textured, rubbery, tethered shapes. Explo...

DESCRIPTION:   A vibrant stack-and-discover experience! The top of each cup features a squishy silicone bubble embossed with a unique texture patt...

DESCRIPTION:   Measuring 10 inches in length, Steiff’s Soft Cuddly Friends Berno Goldendoodle comes in a lying-down position with a slightly curly,...

Send your little explorer twirling and whirling into a delightful sensory adventure!Each Whirly Squigz is made of 100% high-quality silicone that's...

Squigz are fun little suckers!Apply pressure to two Squigz. Air rushes out and the fun rushes in!Connecting to each other and to any solid, non-por...

Stack, roll, stick, and sip!Each of these six colorful, squishy cups features a suction cup on the bottom, a suctioning brim at the top, plus endle...

Little explorers can’t help but get sucked into the sensory excitement of these bendy, rattly, chewy, suction-cup creations!Their vivid textures in...

 The ultimate KEEP-THEIR-ATTENTION TOY!What happens when babies and toddlers encounter playful colors, fun sounds, fresh tactile experiences and su...

Little fingers can't resist these beautiful buttons!Built safely into the sturdy ABS plastic frame are five vibrant silicone bubbles in varying siz...

Baby's new best buddy!Made entirely of soft, safe silicone, this squishy little sidekick is soothing for sore gums and fascinating for little finge...